Porsche acquires majority stake in e-bike specialist brand, Greyp Bikes
Updated: Dec 15, 2021
Seen as both an exciting potential further foray into the world of e-mobility, as well as an opportunity to tap into the wealth of knowledge available around the packaging of compact battery packs within a bicycle setup, Porsche will this month acquire a controlling stake in Croatian e-bike company, Greyp Bikes.
A relationship born of Porsche’s initial 2018 investment into Greyp’s parent company, Rimac Automobili, Porsche Venture’s acquisition of this specialist e-bike brand further cements Rimac founder Mate Rimac’s working relationship with the Stuttgart-based car company.
While Mate Rimac and Greyp Bikes’ CEO Krešimir Hlede will retain operational control of their co-founded bike division, Rimac is enthusiastic about the possibilities of working with Porsche.
Says Rimac -“I have always believed that Greyp has the potential to be a hugely successful, world-class company and one of the leaders of the industry. I am super proud of the Greyp team, led by Krešimir Hlede, and what they have built over the last 7 years. The 100-people strong team has undoubtedly created the most connected and technologically advanced e-bikes on the market, set up series production in Sveta Nedelja and shipped bikes all over the world. At the same time, Greyp has been in the shadow of Rimac and could never flourish in its full potential. Now, we are starting an exciting new chapter in the company’s history – with Porsche buying the majority stake in Greyp. This will be the seed for something great and big, but we’ll talk about that another time. Greyp will have a very strong and growing presence in Croatia. We want to do big things, otherwise Porsche and us would not be doing this.”